Integrated marketing communication plan templates can be used when you need to talk to your customers about the benefits of a product or brans that you intend to sell rather than just telling them to buy products from the brand. A second objective might be to reach the target audience twice a week during the campaigns first quarter. How to write an integrated marketing communications plan. Integrated marketing communication plan integrates various methods of marketing such as advertising, public relation, promotion through social networking sites and so on to create awareness of products and services among target audience.
Although it does not provide detailed information, it does present an overview of the plan so readers can identify key issues pertaining to their roles in the planning and implementation processes. Integrating social media into your integrated marketing. Every product before its launching has to make an imc plan. For example, an objective of the marketing campaign might be to increase awareness by 25 percent. Doc integrated marketing communications plan red bull. Integrated marketing communication plan blends essential components of marketing mix to promote brands effectively among endusers. Our marketing plan for green zebra encompasses tactics that will grab the attention of not only the local glassboro community, but those who set out to eat healthier and live a healthy, green lifestyle. The plan is the 201220 ops dragon boat club integrated marketing and communications plan and reflects actual plans executed during the 20112012 dragon boat season. The imc plan is centered on the integrated creative strategy statement, exclusive brands your family will love at prices you deserve. It also provides an avenue for decisionmakers and business stakeholders to come up with a solid marketing strategies and action plan that can improve the current condition of the business when it comes to spreading information about the brand and improving its relationship with. Integrated marketing communication plan for penetrating the u. Integrated marketing communication imc plan youtube. Environmental analysis swot analysis, internalexternal, s.
Pdf integrated marketing communication plan for folli follie. Integrated marketing and communications plan example. The plan is the 201220 ops dragon boat club integrated marketing and communications plan and reflects actual plans executed during the 20112012 dragon boat season ops dragon boat club integrated marketing and communications plan business objective. The trinity university integrated marketing and communications plan imc. The last but not the least step of imc plan is the development of integrated marketing communication program that can be done by making use of different promotional mix elements holm, 2006. Integrated marketing communications by mark antho ny camilleri 1, phd edinburgh this is a prepublication version of a chapter that was accepted by springer nature. Oct 18, 2017 we hope that the integrated marketing communications assignment example has cleared all your doubts on our working style and our capability.
The imc approach was originally developed in 1989 and has continued to expand with the advent of new technologies and marketing mediums. Integrated marketing communication assignment sample online. Integrated marketing communications imc is a process of planning, executing, and monitoring the brand messages that create customer relationships. Integrated marketing communication plan for starbucks. Several strategies and tools are presented to design a destination branding for the beautiful surfing capital of the south. A custom email template will be designed to incorporate the kmart red color. Connor university center integrated marketing communications campaign 2012 20 executive summary the james r. Like any communications plan or business plan, the imc plan will include an executive summary. As an example, you can actually follow systematic steps for an effective startup marketing plan.
Segmentation and targeting identification who will we talk to. When implementing projects with partners, crs staff may support partners to develop a communication planfor example, by providing the template as a. Stay connected to your students with prezi video, now in microsoft teams. The six steps of the imc planning process cocoonfxmedia. In fact, if all your sales and marketing plan has is making people buy the product by just letting them know that you have a product that they may want to try, then. How to work with staff to develop a communication plan. Budgeting and allocating right resources for promoting products and services through integrated marketing communication plan are of utmost importance. Additionally, a media plan and methods of evaluating the success of this imc plan are described. Integrated marketing and communications plan example justin. Integrated marketing communication strategies of apple and. We hope that the integrated marketing communications assignment example has cleared all your doubts on our working style and our capability. Toms public relations plan 3025 olympic avenue suite c santa monica, ca 90404. Integrated marketing communication plan for folli follie group. Although this is the first section in a marketing plan, it is usually written last.
Heres examples of the creative execution for the advertisements done for subscribers. Imc planning process, of integrated advertising, promotion, and marketing. Association of advertising agencies, integrated marketing communications. Integrated marketing communications are about not only appropriate messaging for the target segment, but consistent messaging across channels so that your brand remains recognizable to clients.
Mcdonalds imc plan mceco by malia valenzuela on prezi. Intergrated marketing communication plan case company. A marketing plan is a written document that details the marketing objectives, strategies and tactics for an organization, product or brand, and guides the marketing efforts. A comprehensive integrated marketing communications plan will state specific objectives. Psas are usable for print, they should be sent via email in jpeg or pdf file format. Table of contents executive summary 3 situation analysis 21. Integrated marketing communication plan research qut. Integrated marketing communication imc plan at restaurant. A survey was conducted to find out peoples perceptions on salons and their service needs. For creating awareness among target customers, starbucks can make use of advertising and public relations.
A second objective might be to reach the target audience twice a week. Integrated marketing communications imc is the term used to describe the entire program by which you communicate with your customers. Integrated marketing communication plan for beyond the cover. How to create an integrated marketing communications plan. Ikeaintegrated marketing communications campaign kat shanahan imc 610 final project due. The emergence of siargao as an attractive destination in the south of the philippines require creative branding and marketing.
This also applies for corporations and big business establishments who would like to update and improve their marketing. Integrated marketing communications plan sbu online blog. It is designed to target three market segments that fall within our target audience and is purposefully crafted to address the lack of brand awareness amongst. Integrated marketing communications plan jenna beach. Integrated marketing communications plan template word. A marketing plan does not only focus on the promotion and advertisement of the businesss products and services. Like social networking, imc is about managing day to day interactions with customers and prospects. The first objective of our campaign is to increase the. Integrated marketing communicationpractice test 2019. Integrated marketing communications plan jenna beach west. Dec 07, 2016 the imc approach was originally developed in 1989 and has continued to expand with the advent of new technologies and marketing mediums. Ts hair in motion is a fullservice salon in homewood, il.
A simple marketing plan allows the planning of marketing processes, procedures, and programs to be organized and systematic. Video 1 4 and video donuts problem recognition and consumers motivation example university of newcastle business gsbs6005 summer 2019 lecture 2. Pdf an integrated marketing communications plan maria. Green zebra imc plan mixed media marketing agency courtney klauber, gia gallone, michelle blank, thomas lipari, jacob orme. Integrated marketing communication first germinated in 1980 when many companies came to realize the need for a strategic integration of their promotional tools, instead of keeping them in separate silos. An integrated marketing communication plan needs to keep in mind the available resources and time to promote a particular product or service. An integrated marketing communications plan for mr. This particular type of marketing plan focuses on providing a guide that the business can follow if it wants to consistently present itself to a particular market, may it be through online or offline platforms. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Ops dragon boat club integrated marketing and communications plan business objective introduce people to dragon boating for fun, health and wellness, and to allow members to meet. For example, cineleisure is right beside youth scape park in which youths hang around there for activities such. Imc plan 4 background information the home depot is.
Hola is a unique and highend jewelry brand that wants to introduce beautiful fashion statement. The face, personality and spirit of your company and products all marketing mix variables should blend together to present a unified message. Businesstobusiness segmentation examples are shjown in figure 4. Introduce people to dragon boating for fun, health and wellness, and to allow members to meet and work with people from various. We believe in helping students who lacks the quality to work under pressure as they are expected to excel in their academics. Implementing integrated marketing communication plan. To assist in these efforts, an integrated marketing communications imc plan has been. We have chosen to focus on the two objectives we believe will bring about the biggest benefit to green zebra. Through all of the uc and campus changes, the university center still strives to provide a welcoming. It follows 7 steps needed to create an imc plan as stated in the second step. This means that your marketing campaigns should have some time and thought put behind them to ensure maximum effectiveness. Our plan will show that green zebra is not just a catchy name, it is about the quality of the products they serve. Like all marketing strategies, imc campaigns also follow a multistep process. For creating awareness among target customers, starbucks.
Connor university center is the center of student life on the uwwhitewater campus. In the next chapter, the imc plan for the company is presented. To assist in these efforts, an integrated marketing communications imc plan has been developed that supports a consistent, cohesive brand message. May 20, 2020 how to create a digital marketing plan using pr smiths sostac planning model. This plan will also include an advertising plan, promotions, personal selling, sponsorships and database programs. An integrated marketing communications plan or imc plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, roi analysis and a system for campaign metrics and evaluation. The objective of the marketing plan needs to be clear. Integrated marketing communications plan example for online newspaper example.1390 1214 408 1489 656 103 916 163 1449 980 1210 1377 804 1270 893 1605 371 581 488 185 1440 693 914 1389 1166 973 578 322 1161 1099 783 44 868 1223 1089 633 1251 1477